Rebus Recap: Rivet

Branded Action. Two words so simple in scope but so complex in execution. It’s easy to turn heads, but how about changing hearts, minds, and behaviors. Brands don’t need another agency. Brands need a sales force. Brands need Rivet.

Rivet played host to over 50 Rebus guests on Tuesday March 9, showcasing their work, their space, and their fully stocked (and fully staffed) bar. A mix of industrial metal, spaceship-like control panels, and a giant 500 lb. tomato make Rivet’s space a force to be reckoned with. Throw into the mix some wonderful finger foods from client and local grocer/caterer Local Harvest, and you’ve got yourself a Rebus event worth talking about.

Rivet started things off with a short background on the agency followed by a video they created to showcase their space to clients. The catch? It was filmed from the perspective of a dog (pets encouraged at the office). For those in the audience that weren’t familiar with Rivet’s non-traditional approach to the “agency,” I think the video began to drive the message home.

After a few drinks and a short lesson on above the line (advertising) and below the line (promotion), Rivet kicked things into high gear when Heidi Singleton, VP Sr. Creative Director and key members of her creative team presented recent work done for some of the agency’s clients, including advertising, promotion and digital.

When all was said and done, the party headed back to the bar. After a few more drinks, some Al Green, and discussions on digital, creative, and copy, it was time to say goodnight.

In the spirit of Rivet’s message, I encourage you to consider attending next month’s Rebus event at Moosylvania. It may not change your mind on the industry, but judging by their list of clients, I guarantee there will be some alcohol to change your spirits. We look forward to seeing you there.