VP of Marketing
Posted on 03/05/2010
Description
Primary Job Responsibilities:
- Build Marketing into a high performance function in company
- Provide vision and idea leadership
- Ensure the right team composition; develop, train, and motivate members
- Excellence in priority setting & execution
- Cross-functional influence, innovation and renovation
- Multi-year brand P&Ls
- Renovate existing products and lines to achieve consumer preference
- Work with R&D, operations, sales, finance, and others functions to ensure executional excellence in new product launches
- Work with CEO on business development opportunities
- Develop annual brand plans and execute
- Set goals for financial objectives and key metrics
- Advertising and PR: Determine promotional and advertising plan, lead pricing and promotion policy, branding and packaging design, web and social media, consumer promotion, corporate communications
- Aid in the development of selling stories and materials
- Manage for achievement of annual operating plan (AOP)
- Manage pricing to SRPs and targeted price gaps
- International marketing support
- Direct to consumer (e-commerce) marketing support
- Provide leadership on national promotional programming and depth
- Manage key discipline areas through internal resources and outside agencies
- Member of Senior Leadership Team (SLT) providing functional representation and an enterprise perspective
Personal Attributes
- Entrepreneurial orientation with a willingness to take risk
- Comfort in an environment in which ideas are vigorously discussed and debated
- Personal profile comfortable working at a rapid pace in which decisions often have to be made with imperfect information
- Inquisitive
- Creative
- Follow-up and communication (expressing ideas effectively verbally and in writing)
- Teamwork/Collaboration and ability to work with multiple stakeholders (effectively working within and outside formal lines of authority)
- Strong organizational skills (ability to manage multiple projects)
- Practical learning (assimilating and applying new information)
Compensation: Competitive compensation package including base salary, bonus, and significant long term equity plan participation
Relocation: Available
Travel Requirements: Requires travel up to 25%
Preferred Experience: 15+ years of increasing responsibility in consumer packaged goods marketing. Demonstrable history delivering superior results in a performance based company. Proven success in building and leading a team. Background working within a smaller, lean organization with broad responsibilities
Bachelor’s degree (B.S. or B.A.); MBA preferred
Additional Notes from the CreAgent:
Ideal candidate will have agricultural industry experience and/or CPG experience. Experience working with limited budgets, ability to get hands dirty and be a team player in a mid-sized yet growing company.
Please email resume to kathy@theCreAgent.com if you are qualified for this position.
If you aren't qualified for this position but would like to be considered for other positions please create a profile at www.theCreAgent.com and select "Job Seekers". Thank you in advance for respecting this request.
